#MAXEL BEAUTY LAB HOW TO#

“This is not a device, it’s an appliance,” says Dr. To turn the Opoule into an actual cream, you activate it using the Opulus Activator. We’re being very precise with what we do.” What we’re doing is actually measuring the amount of water activity in our formulas so that we can adjust, if needed, the amount of preservative. Robb. “Our Opoules are also anhydrous, meaning they have no water or very low water activity, and this is important because in the cosmetic industry, if there’s water in a formula, the brand just dumps in preservative to make sure it’s protected.

#MAXEL BEAUTY LAB HOW TO#

“We’ve been able to discover how to keep ingredients in the two layers separate and suspended so all the actives are just waiting there for you,” says Dr. The patent-pending Opoules are handmade and contain two layers: an outer coat (the harder part) and the core (the softer part).

To do this, we had to reinvent cosmetic chemistry, and what we came up with are Opoules: never-been-done-before standalone beauty treatments.” So I thought, ‘Why don’t we make these tiny, chocolate-like truffles of product.

“Because right now when you buy a jar of product, you’re stuck with it for three months-that’s based on old shopping habits. “I was in a candy shop in Paris looking at all the different packs of chocolates, and I thought, ‘Why can’t skin care be like this? Like a single little nugget of cream that’s customized for skin that you can change up,'” says Dr. Robb Akridge who brought us cult-favorite Clarisonic (RIP!), Opulus Beauty Labs is like the Willy Wonka Chocolate Factory for beauty products, and as it turns out, the idea for the product was born in a candy shop. Just when I think I’ve seen it all, something hits the scene that gets my blood pumping again, and this week, it was a revolutionary beauty concept from a new company called Opulus Beauty Labs.įounded by Dr. One of my favorite things about being a part of the beauty industry is the innovation.

Maxel beauty lab